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Richard Askam spent 30 years working in the Wine Business, which turned out to be an apprenticeship for public speaking, as the Wine Business is the story telling industry! You can’t possibly sell someone a bottle of wine without giving them a 30 minute keynote on the provinence…A career turn in 2010 saw Richard launch the first personalised champagne gifts in the UK as an antidote to the commoditisation of the wine market in the UK.

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Ultimately, this lead him to the doors of Coca-Cola where he created and executed the online ShareaCoke campaign across Europe in 2014 - still the benchmark of direct to consumer brand marketing campaigns.

Over the following 2 years, Richard created similarly successful personalised campaigns for the likes of Unilever, Barclays, Vodafone and McVities before a chance opportunity to speak at a conference in the UK changed everything. Aft...

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