James' sound has been described as "friendly, yet authoritative, informative... and conversational".
He has an extensive background in commercial radio, combined with the experience of managing the audio division of a major in-flight entertainment company, where he got his start with voice acting.
James can also be heard as the narrator of HGTV Canada and DIY Network's TV series, Breakneck Builds. Good voiceover clearly gets the message across. Great voiceover makes people stop in their tracks and listen.